More people are showing an interest in Kratom, while other potential audiences have yet to understand it as a possible alternative option. The key is to engage and educate possible target audiences.
One way to achieve this is to build an organic online presence, particularly via social media. Using SEO strategies for writing will help draw interest and develop a deeper understanding of kratom.
What is kratom?
Kratom is a tree that grows naturally in tropical regions and wetland forests in Southeast Asia. The trees can grow to over 100 ft (30 m) tall, but the average height is about 33 ft (10 m). They usually grow naturally, but commercial kratom farming has begun in Indonesia because of the growing popularity of the product made from the leaves of the kratom tree. They are understood to possess a chemical that acts as a pain reliever.
How can you use social media in marketing?
‘Social media’ is an umbrella term for digital channels, apps, and communication platforms. They include Facebook, Twitter, Instagram, Threads, YouTube, Pinterest, and TikTok.
The whole point of social media is to allow people to communicate personally, to a group, or as a broadcast to a broad audience. They share ideas, information, comments, and insights.
Social media helps build communities, which can be as specific as your family on a WhatsApp group or as broad as a large audience being informed about something like kratom.
As a marketer, you can use social media to identify and appeal to a particular group. This means gathering feedback about your intended audience, understanding which apps they use, and sending information via those channels.
Why is it effective to use social media in marketing?
Cost
Most social media sites and platforms can be used for free or at a meager cost. This means you can get information about kratom to a very big audience for minimal output.
Audiences
Using social media allows you to speak to just about any size of the audience. You can post information about kratom on an open website or release a video on an open YouTube channel that is generally available for anyone to view, or you can target a specific type of audience and engage them.
Because kratom has properties similar to CBD, you can become involved in discussions about plant-based remedies. This will speak to a particular audience.
Social media allows you to make your communications personal. You can target quite a narrow audience by inviting people to subscribe to a private YouTube channel or creating a private Instagram account.
Tracking
Using social media allows you to track your audience. You can measure your reach and engagement, then use this to respond immediately or tweak your posts and comments.
How can you educate and engage via social media?
When you want to use social media’s power to educate about kratom, it’ll be most useful to adopt the strategy of building an organic social media presence. This would be as opposed to using paid promotional activity.
Kratom is still a contested product, as there are questions about its safety. Some of the social media sites don’t allow kratom advertising. If you want to engage a broader audience to educate them about kratom, you should avoid strategies likely to present problems.
You can build an organic social media presence by being active on as many apps, sites, and platforms as possible. Establish a profile for each and engage with relevant parties. Use hashtags carefully to draw attention to your site. Post comments regularly and create your own questions and information posts.
To educate your audience about kratom, you should become involved in online discussions about it and any related products or similar products. You can also comment on products that may appear unrelated, but a link could be established as more people are more informed about kratom.
Don’t hold back on contributing to discussions about the effects of kratom, even if the general trend is critical. If you are an active voice on social media, your position will at least be heard.
One of the beauties of social media is that they allow individuals to have their say about pretty much anything and everything. Use your posts and comments to invite feedback to which you can respond. Don’t be concerned that you may encourage negative comments. It means you have engaged attention and can use the opportunity to educate.
How do you use SEO in social media?
SEO is about identifying relevant keywords concerning kratom that people will pick up on and respond to. You can use the keywords in the content, but ensuring they feature in your name, profile, hashtags, and captions is much more important. This comes up on people’s feed and will engage their interest so that you can inform them further about kratom.
